Friday, 29 April 2016

Retail therapy just will not sell


With reference to the article How to sell an idea (Chankya, December 4), foreign direct investment (FDI) may change the shape of the sector but it won't help consumers in any way, as the existing Indian retail Giants have not added value to our shopping experience. My neighborhood mom-and-pop stores are better. The shopkeepers are friendly and they do not force me to buy any particular product. We must remember that foreign companies will make the Indian consumer bear the cost of improving the supply-chain infrastructure.


(This letter published in Hindustan Times on December 11, 2011)