Refer to the cover story 'liquid death' in January 15, 2011 issue of Business Economics. There is no doubt that excess of alcohol is injurious to health. Medical fraternity vow to this. We do not follow their advice and become addicts. Addiction is bad and injurious. We must follow certain rules of drinks, it is easy to say but hard to follow and daily routine of excessive liquor drinking leads to many social evils, disorder and family dispute. It has ruined families over the centuries. We say it is Western culture, but forget that it is embedded in our own culture and tradition. Our puranas regard sura as drink of the demon. In the era of Rajas, Maharajas, Nawabs, sura retained its importance. We had our own pubs. We used to call them maikhana, madhushala, the name has simply changed from Jaam to Peg. Poets from the famous Ghalib to Harivansh Rai Bachchan wrote innumerable verses, poems on madira. Singers sang songs on madira and these became hits. Celebrate with liquor. No marriage is complete without it. If you feel sorrow, just go to pub and drink. Our cinema portrays drinking of liquor as a kind of social prestige. We are hard cinema followers and follow our idols. Whatever they wear or drink, the young brigade follows. It is very difficult to curb this tendency, but self constraints is the best option. For the sake of our health, we need to restrain ourselves from becoming addicts.
(This letter published in Business Economics on January 31, 2011)