Sunday, 6 April 2014

Be Indian, Buy Indian

It is great that sale of Coke and Pepsi has been banned in the Parliament.  At least, our politicians have taken one correct decision. The marketing strategy adopted by these MNCs lure innocent consumers particularly children, turning them into addicts. Centre for Science and Environment has done a great service to the nation by revealing the actual contents of these drinks.
  
Our traditional sarbats and nimboo paani are more refreshing and energetic. “Be Indian and Buy Indian” is the best formula to eradicate the cold drinks’ problem.


(This letter published in Hindustan Times on August 6, 2003)